“How to Self-Promote Without Being a Jerk” by Bruce Kasanoff
Summary: This book purports to help you promote yourself and your service or product by showing you how to be the best you you can be.
Review: the book is primarily a collection of insights based on common sense. Yet, even common sense isn’t always common or easily recognized when it pushes you to step outside your comfort zone.
This book holds your hand as you step beyond your self-doubts and venture into that world of “I am worth it.”
Unlike most similar books, Mr. Kasanoff actually explains how to take these baby steps. He doesn’t just tell you that you need to be generous, he explains some of the ways you can be generous and still end up promoting yourself. For instance, his first chapter (which is entitled, “Help This Person”) explains how you can help yourself by helping others (really helping others, not just going through the motions). He makes it seem so easy that you wonder why you hadn’t thought of it yourself. In fact, I found myself nodding along as I read, while thinking, “I can do that.” One of the examples he gives of helping others to help yourself is this: when the phone rings on a busy day, don’t get frustrated by the interruption. Instead, think about how you can help the person who is calling…really help them. When you help them, they remember you (in a positive way). Then when you need help, they want to return the favor.
All his chapters are like this. Each one helps you determine how to be the kind of person other people want to help, want to promote, and want to remember.
It’s a fast read, but one read-through isn’t enough. This is the type of book you will find yourself referring to over and over again.