Make It Personal

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When preparing for speaking engagements and presentations based on my non-fiction books, I always ensure that I include several anecdotes or observations. While some authors prefer to keep their personal life private, sharing snippets of yourself with your audience usually helps them relate to you and your story.

Include anecdotes and personal observations.

The most typical question that I’m asked during the Q&A period of my presentations is how the event affected me or my family. People want to know that not only have you overcome the tragedy or grown as a result of the incident, but they want some examples. Sometimes the examples I include are also in the book, but usually not. And sometimes I include a mix—some anecdotes from the book and some not. Letting attendees know that there is more anecdotal material in the book helps sway them to purchase the book because they know they’re not just getting a rehash of what they already heard during my presentation.

By sharing these snippets of insight into my life, it helps me and the audience connect, and not just as reader to author, but as caring individuals sharing a similar experience. After all, many people relate best to your story when they understand the person who wrote it. This is especially true of two of my books (Escorting the Dead and On Dreams and Dream Symbols). These two books also generate a great many questions and much discussion between me and my audience. Therefore, once I’ve read them a chapter or two or given my presentation, I regale them with one or two anecdotes. This usually spurs a spate of similar stories from the audience, which soon leads to some very lively discussions. Once people realize that other people have had similar experiences, thoughts, or questions, it’s easy to get them interested in learning more, which leads them to purchasing your books.

By bringing some of you to the presentation, you show your audience that you and they are not so very different. Perhaps you’re wondering just what to share with your audience. Think back to when you were writing the book:

  • What prompted you to write about that moment/challenge/event?
  • Why was the moment, incident, or event special or important?
  • What about it did you think others might want or need to know?
  • How did it change you or those you care about?
  • What insights did it bring to your life?
  • How did you grow from the incident or overcome the tragedy?

The answer to any of those questions should prompt an anecdote or memory that you can work into your presentation. So, select two or three different ones each time you do a presentation; this almost always guarantees you a lively discussion or question and answer session. Using different stories and anecdotes for each presentation also keeps your talks fresh.

You might even incorporate bits and pieces of your audience discussions as anecdotes (as long as you leave out names and other identifying information). It all helps the audience and potential readers identify with you and your topic. It helps them understand that other people also have similar ideas, thoughts, and questions. And it ultimately leads to book sales.

(To see a video copy of one of my presentations click here.)

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