Creating and Using Book Trailers

Slide1
Sample of a presentation slide for part of a book trailer.

Book trailers are a wonderful way to help you market yourself and your books. They are great for those who do speaking tours, as you can run them before and after the speech, which helps to get the audience into the spirit of your topic. And when it comes to book fairs or conventions, they are especially useful. Running one or more book trailers at your booth or table, attracts people’s attention and makes them come over to see what’s happening.

While fancy videos may look slick, not everyone has the skill or the courage to take on such a task. Yet, hiring someone else to create a book trailer may be outside your budget. However, creating a basic book trailer isn’t overly complicated, and can still look slick and professional if you take your time, think about what it is you want to convey regarding your book or speaking topic, and use a bit of artistry.

Creating a basic book trailer starts with building a presentation. Most computers come with built-in presentation software; however, if yours doesn’t, you can find presentation software online (some of it can be downloaded at little to no cost). Try to ensure that you select a presentation application that allows you to create a video file.

A book trailer presentation requires a mix of images, text, and audio.

Images can be drawings, gifs, or photos. However, be sure to ascertain whether the images you select are owned by you or free for you to use (copyright free, released under Creative Commons CC0). Some sites that have such images available, are:

Google Image Search (Filtered by Usage Rights): Not every photo or image you find on Google can be used for free. But after you search, click the Search Tools button, and then select Usage Rights. Under Usage Rights, select Labeled for Reuse or Labeled for Reuse with Modification. Then make sure to check the attribution requirements. Always give credit when required.

Pixabay: Pixabay is an easy-to-use, royalty-free, attribution-free, stock photos site. You can search and download any of the images. (The download resolution size is restricted unless you create a free account. Once you do that, you can download any of the sizes available.)

1 Million Free Pictures: 1 Million Free Pictures offers thousands of high-resolution, free stock photos for with no sign up required.

Unsplash: Unsplash has a collection of high-resolution stock photo that you can use however you wish.

Pexels: Pexels has high-resolution stock photos that you can use without restriction.

Splashbase: Splashbase has a wide selection of free high-resolution images. Their videos, however, require royalty payments.

(There are many more sites, but these are the ones that I’ve used.)

Basic book trailers are wonderful tools in marketing your books.

The audio can be background music, a voice over (explaining the topic or providing an enthusiastic outline of the book), or a combination of the two. Most computers come with built-in microphones, which you can use to add speech to your presentation. Some presentation software packages include different medias such as image and music files that you can use in your presentations. You can also go online to find royalty-free music files that you can use for your presentation.

Following the instructions of your presentation software, create the presentation slides using your images, text, and audio. Try not to over-do the font selections (stick with one, maybe two), and avoid too many different transitions or animations. (Remember, you want to engage the user, not make them dizzy.)

Once the presentation is done, save it as a video file.

Now, you can run it from your computer, load it up to your YouTube channel, or host it on your website.

Then, the next time you attend a book fair or convention, you can use the continual loop feature to engage potential readers. Set up a laptop or tablet in an artistic and easily viewed location on your table. When the people step up to check out the video, you can show them copies of your books, engage them in a conversation, and perhaps create a new fan of your work. Even if you eliminate the audio (or didn’t include any), the moving images will still attract people’s attention.

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