Believe it or not, writing non-fiction is more than just dumping facts and figures into a book template. It requires just as much creativity as writing a novel…or maybe even a bit more.
Collecting the data or having some skill or wisdom that you want to share with the world is only half the challenge. Once you have the idea, the outline, and the information, you need to find an engaging way to present it to your reader. It needs to flow with personality, story, and interesting characters just as much as any novel does.
Writer August Birch offers authors some insight in meeting that challenge with the 3 steps described in his article: Write Better Non-Fiction By Asking These Three Magic Questions.