Marketing With Book Trailers

Past Rekindled Book Trailer
Sample of book trailer slide

Book trailers are a wonderful way to help you market yourself and your books. They are great for those who do speaking tours, as you can run them before and after the speech, which helps to get the audience into the spirit of your topic. And when it comes to book fairs or conventions, they are especially useful. Running one or more book trailers at your booth or table, attracts people’s attention and makes them come over to see what’s happening.

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Up Standing

108825CMX01.inddJust a note to praise the tiny word that is used so much and in so many ways. It’s a simple word, yet it has more meanings and uses than any other word in the American language. So, here’s to the word: Up. It’s a noun, verb, adjective, adverb, and preposition.

This simple, two-character word props up many a sentence and can be seen and heard in nearly every conversation.

While we can all easily understand using the word Up as a direction (such as when pointing toward the sky), it becomes a little more confusing when it’s used to describe awakening in the morning (waking up) or to describe our confusion (mixed up).

So, here are some of the ways in which the word Up has enriched our lives and our language:

  • He brought that topic up at the meeting.Up
  • She stepped up.
  • She has to write up a report.
  • I’m fed up.
  • He’s really fired up about this.
  • He needs to grow up.
  • Would you please speak up?
  • I need to call up my doctor after I look up the number.
  • Opening up the windows helped brighten up the room.
  • Warm up the leftovers before you eat them; then clean up the kitchen.
  • Be sure to lock up the house.
  • Let’s open up the house.
  • Can you fix up the car?
  • Never give up.
  • He’s always stirring up
  • They lined up for tickets.
  • They really worked up an appetite.
  • She’s always thinking up
  • To be dressed is one thing, but to be dressed up is special.
  • A drain must be opened up because it is stopped up.
  • If you are up to it, go ahead.
  • Sounds great, if you’re up for it.
  • It’s going to take up a lot of time.
  • Don’t give up.
  • It clouded up; but, then it cleared up.
  • She cracked up.
  • Heads up.
  • Let’s gear up.
  • You need to look it up.
  • I’ll wrap this up.

Now, I will admit that in several of the examples I’ve included, the word Up is extraneous and unnecessary. And were I writing the sentences, I would not include the word Up. For instance:

  • She has to write up a report. (The word up is totally unnecessary; yet, many people do use it in similar sentences.)
  • Can you fix up the car? (Again, it’s just as clear to say: Can you fix the car?)
  • I need to call up my doctor after… (the first instance of up is unnecessary).
  • A drain must be opened up…(again, the first instance of up isn’t needed).
  • It’s going to take up a lot of time. (Up is rather redundant and not needed.)

I think now you can see why I think we need to applaud that tiny, two-letter word, UP. It’s a hard-working, seldom-praised useful little word that shows up more often than you would think. And it’s always propping up sentences, even when it doesn’t need to.

So, two thumbs up to…


We are One with Each Other

We are light.

We are energy.

We are life.


We are not separate beings sharing an experience,

we are a single being sharing multiple experiences.

We are joy.

We are All, and the All is us.


Listen to Jim Carrey explain how we are all connected.

MFM 3D - DLS - 8pxls - 2

I can resist, I can…Oooh, Candy Crush


Have you ever started reading on a tablet or other hand-held device, but soon lost focus or interest? Not because the article or book was unappealing or uninteresting, but because you couldn’t resist that siren call of Candy Crush or Diamond Mine.

Or have you ever started reading something, again on your hand-held device, but when you finished you couldn’t really give more than a high-level summary of what the article or book chapter was about? All the details simply skittered away?

Well, according to an article I read, this is becoming more common place than we realized. Evidently our brains have become so accustomed to being interrupted by moving video ads, twitching game icons, and streaming text headlines that we are unable to focus for more than a few precious moments on static text. And, unfortunately, even when we do get our brains to focus, we are losing the ability to comprehend the full flavor of the concepts and meanings behind the words that we read.

Now, I know I haven’t yet lost my ability to comprehend the nuances of a good story or a well-written article (no matter how long). However, I have encountered the alluring call of those gaming apps when I try to read a book or magazine on a hand-held device. And, I will admit that sometimes I have even given in to those beckonings. Not because the book is boring or the article not interesting, but simply because the games are too accessible when I’m using a hand-held device. When I read the same articles or books in physical form rather than digital, I’m rarely tempted to trade them for one of the hand-held devices, so I can play a rousing game of Angry Birds.

However, according to the article, our brains have become used to one- to five-minute snippets of input. Therefore, when some book or article extends beyond that, we tend to either discard or ignore the remaining information. So, what does that say for the future of books, book readers, and authors?smartphone-technology-sugar-white.jpg

One thing that book readers can try is to implement tools such as Spritz, Spreeder, or Readsy. These tools not only move the text across the screen, but they are supposed to help readers read faster while retaining or improving their comprehension rates. They sort of create a game out of reading by giving readers the feel and motion of interaction that normal, static books don’t; yet, they also help readers retain their focus on a book long enough to complete it.

As authors, I believe the best we can do is to find ways to reconnect people with the joy of reading. Maybe we need to change the way in which we write. Perhaps, we need to put aside our traditional writing styles of long, convoluted paragraphs piled one upon another until we have ten pages that we call a chapter. Instead, maybe we need to write short paragraphs (one- to two-sentences long) and very short chapters (one- to two-pages long). In fact, we may need to resort to writing novellas (150 to 200 pages long) instead of 300-page novels. (Perhaps, breaking our books into two or three novellas that a reader can easily complete in short ten- or fifteen-minute increments of attention is key to gaining more readers.)

Of course, if we really want to connect with the readers of today, we might just skip the book part completely, and simply create movies or YouTube videos of our stories. However, I’m not that desperate for readers (yet). I still love the written word; so, I will continue to use them to express my thoughts and ideas with the hope and belief that there are still enough people out there who share my joy in reading (even if the words don’t sing and dance across their screens).